The Key To A Beautiful Paint Job Isn’t The Paint As the cold weather rolls in, it’s a great time to tackle those indoor home improvement projects that you’ve been putting off. One of the easiest projects-one that will give you the most impact for the least amount of money-is to paint.

For a great-looking paint job, do what the professionals do: Prime first, then paint. It’s the key to a beautiful paint job. Here’s why:

• Primers are much richer in resin than ordinary paint and stick to the surface to create a perfect “canvas” or base for your paint. They are great at sealing porous surfaces-such as new drywall or new wood-so you’ll actually use less paint, saving you time and money.
• Primers will hide previous colors-even the darkest blues and deepest reds-far better than paint alone and prevent them from showing through or changing the color of the topcoat. They’ll make your new paint color look more vibrant and even.
• Most stains-water stains, crayon and marker, lipstick, nicotine and others-will bleed right through ordinary paint. Quality primers seal in stains and prevent them from ruining the paint job.
• Primers like Zinsser Bulls Eye 1-2-3 offer great adhesion, so