Conversion Optimization Ideas For The Upcoming Holiday Spending Frenzy Either Santa doles out money from the North Pole or the warm and fuzzy feeling creates a more carefree spending behavior. Whatever it is, the Holidays definitely trigger a buying craze among consumers. And with online shopping rising steadily, conversion optimization services are definitely in-demand to maximize this shopping rush. Whether you’re working with a professional SEO agency or doing it in-house, here are a few tips for you to make the most out of the upcoming Holiday spending frenzy.
Frontload Your Excellent Customer Service
Nothing puts a damper on the Holiday cheer worse than poor customer service. Even the most festive atmosphere is no match for the grim that incompetent customer service brings. Since you’re expecting more purchases and transactions to come during this peak season, expect more inquiries and even more glitches. Bolster your customer service team and when you have done that, make sure shoppers know by using the correct conversion optimization services that will shine the spotlight on your winning customer assistance capabilities.
Empower and Encourage One-Time Purchases
Everyone wants repeat customers – this is an efficient way to grow the revenue of a business organically. However, the Holiday season is a different situation. People who don’t really shop that frequently come out of their shells and join in on the frenzy. After, they retreat back into their shells, probably silently keeping an eye out for brands or products they will buy once the spending contagion hits again. Among the many conversion optimization services you can tap, you should not forget allowing customers to check out as guests to cater to the market segment that was just described.
Incentivize Those Who Will Beat Shipping Deadlines
Put away your stern personality and take on a more jolly nature when reminding customers about shipping deadlines. In order to encourage early purchases, give incentives to early shoppers. No SEO agency can argue the effectiveness of handing out incentives every now and then to increase conversion. The Holidays are the perfect time to do so – it is a season of giving after all.
Make it as Convenient and as Easy for Them to Make a Purchase
This actually applies to conversion optimization services executed all year round, not only during the Holiday rush. The rule of thumb is to eliminate all possible roadblocks that can create doubt or complicate the purchase process. To do this, you might want to consider temporary masking of passwords so consumers won’t have to enter their passwords again and again, shortening your checkout process if possible and making the navigation of your site seamless.
Be Social and Spread the Holiday Cheer
Now is the perfect time to leverage on your social media connections. Promote any Holiday sale you might have. Send out soft sell holiday sales messages. If you don’t have a Facebook page or a Twitter account, create one now. It is common practice even for a seasoned SEO agency to create a social media space to create a stronger presence during peak seasons such as the upcoming Yuletide.
Conversion optimization services are undeniably necessary if you want to generate the remarkable profits for the coming Holiday spending high.